Alifish has revealed that it plans to boost strategic partnerships with various overseas companies, including Universal Pictures, Pokémon, Kakao Friends, Spiralcute, and manga publisher Futabasha in 2025.

Alifish has been named the official partner of the well-known Japanese animation IP "Ranma 1/2" in the Chinese mainland for the next five years. For this IP, several cooperation plans will be implemented in China, including IP authorization, marketing, and offline operations.

The collaboration between Universal Pictures and Alifish has entered its sixth year. Alifish will continue to provide operational support for Universal Pictures' official flagship store on Tmall, as well as integrated marketing services for significant shopping seasons like 618 and Double 11.

This year, Universal Pictures will release a number of films based on popular IPs, including a live-action version of "How to Train Your Dragon," "Jurassic World: Rebirth," and "Gabby's Dollhouse."

This year, Alifish and Pokémon will explore the IP values of popular Pokémon games and animations, marking the ninth year of their collaboration. The two companies will continue to host the Pokémon Fun Run activity in China, as well as offer more peripheral items and new experiences to Chinese customers.

The IP authorization for "Crayon Shin-chan" from Futabasha Publishers Ltd will also be expanded in China. This year marks the 35th anniversary of the creation of the "Crayon Shin-chan" manga. Futabasha and Alifish will conduct a series of themed events to increase the IP's popularity in the domestic market.

Alifish has created over 80 sets of themed graphics for popular IPs. In 2025, more high-quality Chinese cultural IPs, such as the four classic books of Chinese literature, "The Immortal Ascension" and "Veil of Shadows," will be introduced to overseas markets.