Time to take a joyful trip down memory lane – your favorite childhood stars are making a fabulous comeback all across Shanghai!
From beloved classics like Chibi Maruko-chan, Pleasant Goat and Big Big Wolf, Miffy and Hello Kitty, to trendy newcomers like Ohzai, Mini Mag, and Starry People, this pop-up festival is pure nostalgia with a modern twist.
Expect giant mascots, ultra-cute merch, and interactive experiences that'll melt your heart and fill your feed. Here's to you all for the fun waiting to be discovered!
Chibi Maruko-chan 35th Anniversary Flash Pop-up
Maruko-chan's whimsical world is in full celebration mode for her 35th birthday! This dreamy pop-up is filled with cuddly plushies and exclusive anniversary merchandise that bring childhood memories rushing back. Limited-edition treasures await – grab them before they're gone!
Date: Now-June 2
Venue: Feng Sheng Li 丰盛里
Address: 237 Maoming Rd N. 茂名北路237号
Feng Sheng Li is lit up for Chibi Maruko-chan's 35th birthday.
Chibi Maruko-chan
Limited-edition treasures
Pleasant Goat & Big Big Wolf Miemie Pop Soda Bar
Celebrating 20 years of these iconic characters, this soda shop is full of dopamine-charged summer drinks inspired by the cast. Every sip is a splash of childhood memories! Inside this playful pop-up, you'll also find adorable keychains, fridge magnets, and plenty more fun surprises.
Date: Now-June 2
Venue: Creater SPACE Lawn 创邑SPACE(弘基)草坪
Address: 1107 Yuyuan Rd 愚园路1107号
Pleasant Goat & Big Big Wolf Miemie Pop Soda Bar
Fans go a clicking
Pleasant Goat strikes a pose
Miffy 70th Anniversary Exhibition: Come Visit Miffy's Home
Mark 70 years of Miffy with an immersive exhibition that brings her charming little home to life. Snap sweet selfies with the Miffy mascot, dive into interactive games, and explore cozy, memory-filled corners. It's a warm and delightful tribute to a beloved classic.
Date: Now-July 10
Venue: China Welfare Institute Children's Art Theater | 中国福利会儿童艺术剧院
Address: 643 Huashan Rd
Miffy's 70th birthday
Posing with Miffy
Dark-Skinned Hello Kitty Pop-up
Say hello to a bold new Hello Kitty! With caramel skin and a neon pink bow, this reimagined icon blends girlie charm with street fashion. The pop-up features leopard prints, bold decor, and stylish, limited-edition merchandise that redefines Kitty cool.
Date: From May 21
Address: 25 Yanqing Rd 延庆路25号
Reimagined Hello Kitty
Shugo Chara! Pop-up Store
Calling all magical girls! The Shugo Chara! pop-up brings back the sparkle of your favorite childhood anime. Step into a dreamy photo zone, and shop rare collectibles made just for fans.
Date: May 30-June 22
Venue: Jing'an Joy City | 静安大悦城
Address: 198 Xizang Rd N. 西藏北路198号
The Shugo Chara! gang
Ohzai's Dreamscape Odyssey
Meet Ohzai, the quiet little star from "Planet Dream," known for the big, thoughtful eyes. This immersive playland turns "blind box" creative culture into amusement facilities and interactive experiences, letting you explore Ohzai's imaginative world in full color.
Date: Now-June 16
Venue: Crystal Plus Mall | CP静安
Address: 68 Yuyuan Rd | 愚园路68号
Ohzai's Dreamscape Odyssey
Mini Mag Mini Picasso – Play like a child
A colorful collaboration with Mini Mag, this pop-up features a 7-meter-tall mushroom-head balloon and dopamine-bright décor inspired by Picasso's classics. Interactive art zones let you doodle freely – it's a photo haven and creative playground in one.
Date: Now-August 31
Venue: Picasso Art Museum | 毕加索艺术馆
Address: 1394 Beijing Rd W. | 北京西路1394号
The promotion poster
Mini Mag outside Picasso Art Center
More Mini Mags
Starry People Flash Pop-up
Part of POP MART's uplifting IP lineup, Twinkle Twinkle is here to spark inspiration. Each figure tells a heartfelt story of courage and kindness. Dive into the full blind box collection, uncover hidden rarities, and rediscover the joy of unexpected surprises.
Date: Now-June 30
Venue: Gate M West Bund Dream Center | 西岸梦中心
Address: 2266, Longteng Avenue | 龙腾大道2266号
Twinkle Twinkle