Juzui, a high-end women's fashion brand under Anzheng Fashion Group, hosted the pre-sale of its 2025 Fall/Winter New York Fashion Week collection at its flagship store in Jing'an district on Aug 30.

The event was co-hosted by the International Fur Federation and curated by "The Secret Behind Fashion," a leading innovator in China's fashion industry.

It marked the first offline showcase of Juzui's New York Fashion Week designs, demonstrating how international resources can integrate with local brands. Natural fur — valued for its rarity and craftsmanship — was presented as a new benchmark in high-end fashion.

Wang Jing, president of IFF China, noted that today's consumers approach high-end purchases with an "asset-purchasing" mindset, seeking long-term, heritage-level value rather than fleeting trends. 

During the event, Wang presented Zheng Anzheng, chairman of Anzheng Fashion Group, with the "2025 Global Sustainability Strategy for Natural Fur" award, honoring the group's internationally acclaimed efforts in sustainable fashion.

The pre-sale followed Juzui's third appearance at the February 2025 New York Fashion Week.

Led by creative director Wang Tao, the brand unveiled its "Winter Blooms Whispering" collection, which drew global media and industry attention.

The buzz grew further when world-renowned supermodel Maye Musk closed the show and later wore Juzui's designs at major events, amplifying the brand's international profile.

The event was held at Juzui's 500-square-meter flagship store in Shanghai, which opened in June.

Zheng announced a "large-store strategy," with plans to open hundreds of flagship and urban stores nationwide in the next three to five years.

"We are not just selling clothing; we are promoting a lifestyle built on brand trust and aesthetic resonance," he noted.

The event will expand to other cities in China, including Chengdu and Changsha.