Shanghai, which always reinvents how people buy, dine, travel and play, has officially launched the 2025 International Consumption Season and the 6th Double Five Shopping Festival.
From world-class retail districts to powerhouse corporations offering millions in discounts, the city is becoming a gigantic showroom where tradition meets trend and local charm meets global flair.
This year's edition promises to be the boldest yet with immersive entertainment, cutting-edge debuts, exciting livestreams, and festival-wide deals from luxury vehicles to street cuisine.
Shanghai is welcoming all shoppers, techies, foodies and tourists to explore, discover and immerse themselves in the future of consumption.
Immersive Consumer Experiences Across Nine Key Commercial Zones
This year's festival features nine of Shanghai's most iconic business districts, each offering customized experiences.
Nanjing Road E.
This area focuses on the "She Economy," youth-driven consumption, and inbound tourism. In collaboration with three top Asian brands and over 30 leading domestic brands, it provides exclusive discounts on beauty and fashion items.
Huaihai Road
Huaihai Road is promoting sustainability. Highlights include the "Eco π" pop-up street on Yandang Road, offering trade-in discounts, low-carbon culinary sampling, and eco-friendly selfie spots. Gamified shopping offers blind boxes and exclusive presents through mini-programs.
Yuyuan Garden
Yuyuan seeks to make the most of the Shanghai International Jewelry Fashion Zone. Leading brands like Laomiao and Laofengxiang provide gold-weight discounts and cashback. More than 200 brands from Yuyuan Mall and BFC are offering seasonal exclusives and unique services, creating an attractive blend of Eastern aesthetics, high-end retail, and youth theatrical festivals.
Nanjing Road W.
Staged in Plaza 66 and CITIC Square, the Shanghai International Beauty Festival features approximately 30 brands, including global debuts of OLAY's "Waterlight Protein" essence. The "Jing'an Souvenir" tax refund package and boutique shopping vouchers target fashionistas and travelers.
Lujiazui
The futuristic financial zone has launched "Time Travel Adventures: Trendsetting Lujiazui," anchored by the Disney flagship store and its 10th anniversary limited editions. The campaign spans major malls like Super Brand Mall and IFC, with massive vouchers and photo-friendly installations, including giant Stitch inflatables and themed pop-ups.
Xujiahui
Xujiahui is bringing together 10 malls and nearly 400 merchants for a dynamic blend of shopping and entertainment. Visitors can enjoy 45 percent off group-buy coupons and themed installations tied to the tour of pop singer Zhou Shen, creating a hybrid of concert culture and retail excitement.
Zhongshan Park
The park has launched next-gen home appliances, electric vehicles, and immersive home décor. Smart living and retail combine with cross-border e-commerce, an enhanced duty-free network, and cultural-commercial links to historical parks and universities.
Wujiaochang
Five big malls and over 500 retailers are participating in the "Youth in Flight" campaign. It is offering heavily discounted vouchers and is hosting the Shanghai ACG Festival, which highlights anime culture, pet-related products and fashion.
Hongqiao CBD
The commercial hub is collaborating with Minhang's Greater Hongqiao area. Highlights include tiered shopping incentives (e.g. 300 yuan off every 1,000 yuan), CIIE-themed markets, and social media-ready venues designed for young professionals and international business travelers.
Brands Ignite Shopping Fever Across Shanghai
Major businesses, local government, and media have collaborated to boost consumption and Shanghai's commercial image:
Bilian Group
Bailian Better Life Season is offering over 10 billion yuan in coupons, lottery draws for gold bars, and thousands of retailers participating citywide. Chinese heritage brands are recast as must-visit destinations for inbound tourists, combining nostalgia with new retail.
SAIC Motor
It is offering up to a 55 percent discount on 1,000 best-selling models from 11 auto companies. The event will introduce flagship vehicles like the Zhiji L6 and Roewe D6. With trade-in subsidies and over 200 showrooms involved, car shopping becomes more accessible than ever.
Bank of China
The bank is promoting "Tax Refund Shopping Season" with over 1,000 duty-free businesses and credit card offers like "Spend 1000, Save 100." International shoppers can enjoy Shanghai shopping with brand-driven special gift packages.
Pinduoduo
Livestream collaborations with CCTV, a 12-hour green channel for vendor onboarding, and 50 billion yuan in consumer subsidies enable retailers and excite customers.
The Bright Food Group
The group is offering 200 new food and nutrition products, 100 themed events, and 30 billion RMB savings. Premium "ready-to-cook" gourmet dishes and high-protein skim milk meet the growing demand for healthful, functional foods.
Freshippo
It has turned displays into products using CIIE's global reach. Through themed campaigns like "BBQ Camping Season" and "Healthy Journey," Shanghai is promoting premium imports from Thailand, Vietnam, Chile, and more with millions of online and offline vouchers.