The 2nd Xiaohongshu Road Life Festival, running from August 23 to September 1, is part of the "Shanghai Summer" consumption season.
More than 200 activities will be offered at the 2nd Xiaohongshu Road Life Festival from August 23 through September 1, as part of the "Shanghai Summer" consumption season.
During the festival, global visitors and residents are invited to stroll around Shanghai to gain an intimate knowledge of the city's vibrant culture and lifestyles.
People are expected to make many discoveries of Shanghai's charm, vitality and creativity through casual walks along different streets, where they may encounter markets, sunset concerts, and many other surprises.
The following are some highlights of the 10-day festival.
The markets offer almost 100 brands of food and beverage and cultural products.
"Get Some Air" Market 吹吹风市集
The markets bring together nearly 100 brands of food, drink, and cultural products to enrich the weekend lives of people in the city. Residents and visitors can experience AI technology and products, Chinese folk art and intangible cultural heritage items, and interact with celebrated influencers on Xiaohongshu.
Date: August 23-25, August 30-September 1; 4pm-10pm
Venue: Weekend Park 上海市黄浦区世博淞园
Address: Bansongyuan Rd, along the Huangpu River 黄浦滨江半淞园路段
People can listen to music at the street corner.
A Chinese-style fashion party will be held on Julu Road to help young people find Mr or Ms Right.
Have delicious food and fun on Shanghai streets
On these characteristic roads, visitors can find art everywhere and encounter music at the corner. The streets are transformed into a shining stage for fashion shows, exhibitions, live music, and art-themed activities, offering visitors a journey of small street strolling, dining, and entertainment.
A Chinese-style fashion party on Julu Rd. will attempt to help young people find their Mr or Ms Right.
Date: August 23-September 1
Venue: Yuyuan Rd, Fenyang Rd, Danshui Rd, Nanchang Rd, Maoming Rd S., Sinan Rd, Julu Rd, Changle Rd
Three sunset concerts will be hosted.
Sunset Concerts
The three sunset concerts feature musicians performing their hit songs and interacting with the audience. While immersed in the beautiful melodies, visitors can also participate in a series of fun activities such as disco dancing and a water splashing game. Follow the setting of the sun together and enjoy the pleasure of music by the roadside.
Date: August 30-September 1, 7:30pm
Venue: Expo Huangpu Sports Park 世博黄浦体育园
Address: 1353 Waima Rd 外马路1353号
Admission: Search for "Road Life Festival" 马路生活节 on Xiaohongshu, and enter the activity theme page to go in a draw for free tickets