'Bund in Love' adds sparkle to Chinese Valentine's Day revelry

Love is in the air – and it's sparkling a little extra along Shanghai's Bund this Qixi Festival, or Chinese Valentine's Day, which falls on August 29 this year.

BFC Bund Finance Center is rolling out a "Bund in Love" celebration, a romantic lineup designed to tug at heartstrings and deliver maximum sweetness to couples across the city.

The dreamy riverside terrace becomes a whimsical playground where Tom and Jerry make a stylish appearance. Dressed in romantic flair, the mischievous cartoon duo transforms the 5th-floor rooftop into a must-snap scene with heart-shaped balloons and stunning skyline views.

Couples can indulge in a themed afternoon tea, share moments over river sunsets, and unlock rewards like limited heart balloons and surprise gifts simply by posting their terrace moments on social media platform Xiaohongshu (RedNote).

Art lovers can stroll through Colorful Heart Bridge, a Qixi-themed installation open through late September. This vivid, fantasy-filled bridge fuses color and meaning to express every shade of modern love, drawing inspiration from the legendary magpie bridge in the stars.

Coffee enthusiasts will find their happy place at the Huchi Coffee Festival, returning for two weekends with champion latte artists, trending brews, and a Pet Matchmaking Corner that brings some extra tail-wagging cuteness to the holiday.

Fine dining also gets a romantic upgrade – BFC's Michelin and Black Pearl restaurants set the mood with candlelit tables and sweeping views of the Bund.

Meanwhile, in-mall shopping perks include double points, limited-time discounts, surprise gifts, and movie ticket giveaways for couples who shop and celebrate together.

If you go:

Date: August 22-September 29 (events vary by date)

Tom & Jerry Rooftop Installations & Afternoon Tea: August 22-September 29

"Colorful Heart Bridge" Art Exhibition: August 22-September 29

Huchi Coffee Festival: August 23-25, 30-31

Venue: BFC Bund Finance Center BFC外滩金融中心

Address: 600 Zhongshan Road E2 中山东二路600号