'So Sweet'! It's the Sugar Rush Festival
2025-05-17 to 2025-05-18
2025-05-17 to 2025-05-18
The Sugar Rush Festival will be held at the BFC Bund Financial Center.
This weekend, sweetness will take over Shanghai's iconic Bund as the Sugar Rush Festival lights up the BFC Bund Financial Center.
Under the theme "So Sweet," the venue transforms into a dreamy dessert haven with over 70 beloved brands and more than 250 creative treats.
Even furry friends are in for a treat, with pet-friendly sweets from Holiland Pet and Palette Gelato.
Pet-friendly sweets from Holiland Pet and Palette Gelato will also be available.
A 500-square-meter alfresco lounge offers the perfect spot for sunlit tea sessions, soundtracked by an exclusive Warner Music playlist.
Interactive fun abounds with floral crown workshops, Dalgona candy challenges, and a stamping scavenger hunt.
A roaming flower parade is scheduled for May 17.
On the BFC terrace, toy giant LEGO invites guests to explore giant floral installations. You can also catch the roaming flower parade on May 17.
Just steps away, Yuyuan Garden joins the celebration with immersive theater pop-ups, student-led performances, and lively actors bringing Shanghai dialect street dramas to life.
Through June 22, the festivities continue with 520 Romance Day and the Double Five Shopping Festival, offering exclusive fashion drops, luxury discounts and romantic Michelin-starred menus.
Date: May 17-18, 10am-10pm
Venue: BFC Bund Financial Center BFC外滩金融中心
Address: 28 Fengjing Rd 枫泾路28号