Taikoo Li Qiantian launches 'Let's Play Well' summer campaign

As part of the 2025 Shanghai Summer International Consumption Season, Taikoo Li Qiantan has launched its playful "Let's Play Well" campaign, a vibrant celebration of global IP collaborations and immersive seasonal experiences.

From July 12 to August 31, the centerpiece of the campaign is a dreamy crossover with Disney China under the theme "Let's Keep it Real."

Mickey Mouse and his friends are transforming the mall's Central Park into a "Summer Wonderland," complete with a colorful pool zone, a pet-friendly park, a live music stage, and a host of Instagrammable installations. A limited-time pop-up truck and themed décor throughout the mall add to the festive atmosphere.

Visitors can also enjoy open-air screenings of Disney classics at select afternoon and evening hours, with a large screen set up in Central Park. As the sun sets, the music stage comes alive with sunset concerts.

Meanwhile, British fashion house Vivienne Westwood is making a bold statement with a two-part event that fuses punk aesthetics with couture history.

The brand launched a Vivienne Westwood Café pop-up at the L1 plaza of the mall's Stone Zone on June 14. Decked out in the label's signature punk visuals, the café, which will be open through September 15, offers a stylish fashion-meets-lifestyle escape.

Adding to the experience, the "Vivienne Westwood & Jewellery" exhibition will be held from July 29 to August 31 at the L1 Spectrum space. Following its appearance at New Zealand's Te Papa, this marks the exhibition's debut in Asia and the first time Westwood has curated four decades of jewelry design – featuring runway pieces and archival treasures together in a single showcase.

The immersive exhibition highlights Westwood's evolving design language and her signature fusion of history, culture, and avant-garde fashion. Through soundscapes, installations, collage walls, and rare video footage, the exhibits chart her creative legacy and boundary-pushing vision.

Visitors can book tickets through a dedicated WeChat mini program. General admission is priced at 50 yuan (US$7) per person, while a private guided tour is available for 100 yuan.

"Let's Play Well"

Date: Through August 31

Venue: Taikoo Li Qiantan 前滩太古里

Address: No.1-9, Lane 500, Dongyu Road, Pudong New Area 浦东新区东育路500弄1-9号