Theater festival to bring some serious magic to Nanjing Road

Get ready for the summer's most thrilling theater-meets-market festival!

Shanghai's Nanjing Road Pedestrian Mall will host a five-day performance festival featuring drama, music, VR experiences, gourmet delights and exclusive offers. You can immerse yourself in the drama or simply soak up the atmosphere at this all-access summer playground.

From June 18 to 22, Liuhe Road will transform into an immersive art street filled with surprises. Over 30 high-energy performances will light up the scene daily, showcasing hit musicals like Artaud Gogh, Apolonia and #0528, as well as cross-genre demonstrations of environmental theater (Daybreak), classic ensemble concerts, modern humor and new original works making their debut. Expect quick-change flash displays, curated extracts and possibly surprise guest stars for pop-up performances.

But the magic doesn't stop at the stage. Slip on a headset and step into the "VR Metaverse Fantasy Park," where a stunning virtual Luoyang City comes alive with digital fireworks.

Put your creativity to the test in five different art workshops, where you can paint spiritual realms and magical creatures, exploring techniques from dyeing to freestyle design. Discover the interactive, theater-themed fair, where performers double as shopkeepers, and street corners morph into mini-scenes.

Wander through breathtaking installations and uncover hidden NPCs, enjoy mini-games and soak up the vibrant summer atmosphere while tasting limited-edition themed drinks and trending food booths. Drama and play merge seamlessly as the market evolves into one grand immersive stage.

Additionally, your performance ticket entitles you to a variety of benefits. The "演艺大世界 (Performing Arts World)" mini-program provides exclusive savings on performances, hotel stays (including Radisson and Jinjiang), shopping vouchers and delightful surprises.

Try your luck at the on-site lucky wheel for a chance to win tickets, souvenirs and limited-edition merchandise, while also taking advantage of the "1+N" cultural travel bundles crafted specifically for summer visitors to Shanghai.

Date: June 18-22, 12pm-9pm

Address: Liuhe Rd & Nanjing Rd E. 南京东路六合路

Admission: Free entry to the market; performance tickets available via the "演艺大世界 (Performing Arts World)" WeChat mini-program