Juicy Burger Fest Returns to Shanghai, Sep 6-7!

Calling all burger lovers, party animals, and trendsetters! Juicy Burger Fest is returning to Shanghai from September 6-7, save the date now!

The fest will be taking place at Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD! Entry to the fest is completely FREE so don't miss out on your one-stop destination to conquer 40+ top-tier burger joints!

This year, the Juicy Burger Fest is teaming up with Heinz Verified (previous name: Heinz Selection) once again! We can't wait to see what flavor-themed fun they'll be bringing to the fest!

After rocking Shanghai twice before, Juicy Burger Fest is here for an unprecedented, massive return, brought to you by the Beijinger's Shanghai brand, Coolax!

Date: September 6-7 (Saturday and Sunday), 11am-9pm

Venue: Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD

Our food festivals are more than your typical "eat, snap, post" routine. We're bringing the same high energy from this year's "Gods of the Grill" themed Beijing Juicy Burger Fest right to the heart of Shanghai! Get ready for an open-air carnival that fuses global cuisine, incredible music, and interactive fun!

Theme: The Quest for the God-Tier Burger!

This year's Shanghai Juicy Burger Fest is bigger and juicier than ever! Beyond gathering Shanghai's finest burger purveyors, we're pulling out all the stops to bring you the reigning champions from our Beijing festival and other legendary burger brands from across the country! That means 40+ burger brands and 100+ unique burger creations for you to devour!

Whether you're a purist who lives for a classic cheeseburger or an adventurer eager to explore creative, limited-edition flavors, this is the place to be. From dripping wagyu masterpieces to innovative exclusive creations, fusion masterpieces and more, stay tuned for the final vendor list!

More Than Burgers: It's a Music Festival in the City!

This year, we've handpicked the perfect venue: Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD. This open-air urban oasis is the ultimate backdrop for our vision. Imagine this: you're lounging on a lush lawn, a rich, juicy burger in hand, feeling that perfect tipsy buzz, while live DJs provide an epic soundtrack. That's how you do the Juicy Burger Fest.

We're building a blazing hot stage and inviting the best electronic artists and funk masters to perform. From funk and hip-hop to indie pop, the beats won't stop for two whole days. We'll even have daily zumba parties to help you burn off those calories and unleash your energy. This isn't just background music; it's a mini open-air music festival that goes from sunup to sundown!

Party Vibes & Pet-Friendly Fun

The magic of the Juicy Burger Fest has always been about more than just the food. It's a gathering for all cool souls who love life and live for fun. We've got high-energy dance-offs, fun dress codes, and most importantly – you, the coolest and most fun-loving crowd!

Leave your work worries behind, bring your friends, family, and even your pets! Yes, we are pet-friendly! Come meet new people and soak in the pure joy!

Location & How to Get There

The Shanghai Juicy Burger Fest lands at Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD from September 6-7. The venue is easily accessible, right next to Tiantong Road Station (Metro Lines 10/12) and within walking distance of Qufu Road Station and East Nanjing Road Station. If you're driving, it's a three-minute ride from the Henan Road N. exit of the Beiheng Passage.

Follow us for the first wave of announcements, including our vendor lineup, DJs, and must-know info! This September, let's meet at Shenyu Lane Plaza in the name of burgers and music. See you there!

Don't just attend the fest – own it. Scan the QR code, lock in your VIP pack, and get ready to enjoy the day in style.

Though entry to the fest is free for all, the optional VIP package is your all-access pass to discounts, freebies and exclusive merch. For only 25 yuan (US$3.5), you get a bundle of perks worth over 100 yuan.

🍔Free entry! Eat big. Dance big.

📅Date: September 6-7

📍Venue: Shenyu Lane Plaza, SHANGHAISUHEWAN MIXC WORLD

Heinz Verified is a prestigious program from Heinz, built on rigorous standards to spotlight exceptional Western-style restaurants. Since launching globally in 2023, it has expanded across 22 countries, partnering with over 720 restaurants worldwide. Through imaginative co-branded culinary creations, it has cultivated a large and dedicated following.Since entering the Chinese market in 2022, Heinz Verified has established a footprint in 11 cities nationwide. It has successfully launched 18 creative co-branded burgers by partnering with 60 restaurant brands – including Fatcow, Charlie's, and Capin Restaurant – across nearly 200 key locations in China. These collaborations have been widely acclaimed, driving significant foot traffic to partner stores and elevating the overall consumer experience.

As an official brand platform, past Heinz Verified campaigns have generated over 200 million cumulative impressions and have increased partner store traffic by an average of 15%. The program offers dual benefits:For consumers, it serves as a curated guide to high-quality Western restaurants, delivering novel and special dining experiences. For businesses, it provides a powerful professional endorsement that boosts brand awareness and foot traffic. It also showcases Heinz's diverse product portfolio beyond its classic Ketchup, highlighting the brand's expertise in Western culinary innovation.

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