Saudi Tourism Authority Showcases Kingdom's Heritage at TV Tower

Experience the rich flavors of Saudi Arabia at the City Square of the Oriental Pearl TV Tower, where a variety of events will take place until November 15.

Hosted by the Saudi Tourism Authority, this immersive experience spans over 1,000 square meters outdoors. It showcases the diverse appeal of Saudi Arabia through its cultural history, artisanal crafts, traditional coffee, and contemporary entertainment.

Visitors can explore seven themed booths that represent various Saudi locations, providing an opportunity to fully engage in an Arabian journey.

The sweet fragrance of local dates and the slightly spicy aroma of Saudi coffee fill the air.

The Diriyah exhibition area recreates the ancient mud-brick city. Diriyah is the birthplace of the first Saudi dynasty, and its core area, At-Turaif, has been listed as a World Cultural Heritage by the United Nations.

The Jeddah exhibition area replicates the street-scene style of the old city of Al Balad. Handmade porcelain and woven artworks are displayed, as if you can hear the hustle and bustle of the traditional bazaar.

The AlUla exhibition area invites visitors to appreciate the handicrafts made by Wicker Craft, while the Red Sea exhibition area is covered with real sand grains. Colorful corals and luxury resorts on the sea are just around the corner, taking people to enjoy a blue coast adventure.

At the Riyadh booth, tourists can have their Chinese names translated into Arabic and written onto artistic postcards, experiencing the charm of Arabic calligraphy.

As the most exciting area, the "Unreal Calendar" interactive area combines sports passion with digital technology.

Just jump hard and see if your jumping height can be close to Cristiano Ronaldo's legendary data, or wave a tennis racket and measure whether your serving speed can be comparable to the speed of F1.

Oud music, Ardah dance, Chinese lion dance and DJ music fill the air from afternoon to night.

Since October 2025, 40 weekly round-trip flights between China and Saudi Arabia have served Beijing, Shanghai, Guangzhou, Shenzhen, Hong Kong and Haikou. Saudi Arabia is a top Chinese New Year destination due to its accessibility and diverse tourism offerings.

If you go:

Date: Through November 15, 4pm-9pm (Monday-Friday), 9am-9pm (Saturday-Sunday)

Admission: Free

Venue: City Square of Oriental Pearl TV Tower 东方明珠塔城市广场

Address: 1 Century Avenue, Pudong New Area 浦东新区世纪大道1号