Shanghai's Juicy Burger Fest Returns March 20–22
Mark your calendars, burger lovers: The Shanghai Juicy Burger Fest is back for its fourth year, and this time, we're kicking off spring.
From March 20 to 22, as the weather warms up, we're taking over Lujiazui's L+Mall for a weekend of burgers, beers, and good times.
This year's festival brings together 27 burger masters from 16 cities across China – from cult favorites to legendary crowd-pullers.
Wild & Wacky – The Craziest Creations in One Place:
BLACKBIG 堡藏
Serving the mind-blowing "Oil-sprinkled Spicy Brain Flower Beef Burger" – definitely one for adventurous eaters.
CURB BURGER
A creative East-meets-West mashup: the "Eggplant Smash Burger," featuring Shandong fried eggplant crafted into an American-style patty.
THE MALL 奢 Coffee Bar
The "Halo Super-Burger" delivers double delight for seafood and meat lovers alike, transporting every bite straight to Southeast Asia.
BUZZER BEATER汉堡製造站
"Tianjin Pipa Shrimp and Wagyu Burger" – a Tianjin-inspired masterpiece, pairing succulent mantis shrimp with rich Wagyu beef.
Bull Demon King Burger Lab 牛魔王汉堡实验室
Playful "Mini Double Wagyu Cone Burger" – two layers of Wagyu packed into a crunchy cone – yes you read that right, a cone.
Heavy Hitters – the All-Star Burger Champions:
Liangsonghe's Handmade hamburger: Legendary line-up champ, topping sales across 13 cities and famously drawing queues up to 13 hours long.
CHAR CHAR BISTRO 恰恰好牛排馆
Three-time Burger Fest sales champion, featuring the "Guizhou Sour Soup Beef Tongue Cheese Burger."
GOODMAN
Back-to-back winner of "Burger of the Year" for two years.
Go Together Burger Shop GT汉堡商店
Burger festival sales champion in 7 cities, serving the "Matador's Soul Burger" featuring black truffle & portobello on a smoked brisket burger.
DELI NYC 纽约三明治
A festival favorite and New York classic, bringing the city's iconic flavors to every bite.
Parlay
One of Shanghai's best BBQ spots, serving Kansas City-style BBQ burgers with big, bold flavors.
SMOKIN' HOG
Award-winning BBQ master, debuting their cross-genre HOG Burger Taco
LAZZZY BURGER 懒人汉堡
Winner of the Juicy Burger Fest WOW Prize, bringing their South Asian-tinged "Fried Butter Chicken Burger."
Global Flavors – Taste Your Way Across China and Beyond:
MANGY DOG 赖皮狗
The dog from Wuhan is bringing the "Wuhan Burger" featuring a Wuhan-spiced Angus beef patty, organic egg, and Hubei-style fresh fruit salsa on a premium brioche bun, finished with secret sauce.
Crazy Brother 疯产兄弟
The "Top Secret Pork Elbow and Beef Burger" blends Hangzhou Dongpo pork craftsmanship with juicy Australian Angus beef.
HOLE BURGER 昊乐堡
The "Fresh Milk Skin Pineapple Beef Burger," traveling all the way from Xinjiang.
Encore 返场
"Zailizi" (the Young Stupid Boy) – a playful Nanchang term for bold, adventurous youths, now a rocking craft burger packed with Jiangxi flavors.
Latina 拉蒂娜·巴西牛排馆
The legendary Brazilian Steakhouse: the "Latina Burger," inspired by a century-old classic practice.
比利时国民薯条
Limited-edition "Belgian Spicy Beef Burger," bringing a taste of cross-border flair.
LE 628 DI堡
One of the festival's most photogenic burgers: the "French Guy" Burger, served on a special pretzel bun.
Flavor Explosion – a Burger to Hit Every Craving:
BigBooM 大爆炸汉堡
Luxury overload – "Foie Gras, Cinnamon Apple Beef Burger," indulgent, bold, and unforgettable.
Ma Laoshi's Burger 马老师肌肉汉堡
A must for cheese lovers, creamy and satisfying.
Missu Burger 想你了堡
"Blue Cheese Burger" – bold flavors meet blue cheese and juicy beef.
Chief Burger 奇福汉堡
An authentic "Oklahoma Onion Burger," developed in the US and making its Shanghai debut.
CREATIVE KITCHEN 创意厨房
A hearty Angus sirloin steak burger, big on flavor.
FEED Burger 喂堡
Limited-edition "Hot Meat Sauce Beef Burger," bursting with juicy goodness.
Tacolicious
The ultimate mega taco burger, perfect in shape and flavor.
We'll be rolling out all the vendors' signature burgers one by one – follow our official account so you don't miss the full menus!
More than half the burgers at this festival are event exclusives – miss them now and you'll have to wait another year.
To make sure you can taste your way through every burger at the festival, we're rolling out the ultimate money-saving cheat code: the Juicy Burger Fest Maverick Card.
Just 19.9 yuan – and You've Already ?Earned!
This limited-edition Maverick Card is your secret weapon for conquering the festival. For just 19.9 yuan, you unlock two ridiculously good perks:
Perk#1: 10% Off Everything
Enjoy 10% off at every vendor across the festival. The more you eat, the more you save. Whether you're grabbing a budget-friendly classic or going straight for a premium wagyu masterpiece, the savings add up fast. Two or three burgers in, and the card already pays for itself. Come back all three days to try them all!
Perk#2: Cowboy Chic Theme Gear Worth 50 yuan
You'll also score a limited-edition cowboy hat and festival bandana (worth 50 yuan).They're the perfect match for this year's "Cowboy Chic" dress code – just throw them on and you're ready to ride.
Scan the code and pay 19.9 yuan. If a pop-up asks you to select a store, just ignore it-the 10% discount card will be automatically linked to your WeChat and Alipay.
When you arrive at the festival, head to the official organizer's booth (Booth No. 25) to pick up your cowboy hat and bandana. When ordering from any vendor, scan the payment code and enter the original price. The discount will be applied automatically.
Limited numbers available – once they're gone, they're gone – so scan and get yours now.
NOTE: Maverick Cards are non-refundable, and payment confirms acceptance of the rules.
Getting to L+Mall couldn't be easier: The venue is a subway ride away from anywhere in the city. From Jing'an Temple, it's just five stops on Line 2. From Jiashan Road Station, it's five stops on Line 9. And once you arrive, the subway station opens right into the mall.
Once you step into the fest, you'll leave the city behind. This year, there will be massive seating areas in front of a central stage in the LG Galaxy Square, L+Mall. Think comfort, convenience, and class, with a dash of this year's theme: Cowboy Chic.
Entertainment on a central stage will keep the energy high all weekend long.
This is the perfect excuse to get outside, gather your crew, and kick off spring the right way.
How to Get There:
L+Mall is located in Lujiazui and is easily accessible by multiple subway lines. Here are your best options:
Direct Access:
Line 9 to Shangcheng Road Station (商城路). Take Exit 4 – it opens directly into the mall.
Line 2 to South Pudong Road Station (浦东南路), formerly Dongchang Road Station. Take Exit 6 – it opens just outside the mall.
Via Century Avenue Station:
Lines 2, 4, 6, or 9 all converge at Century Avenue Station (世纪大道). Take Exit 1, then walk approximately 1 kilometer northwest (about 18 minutes) to reach L+Mall.
Distance From Popular Areas:
Jing'an Temple (静安寺): Five stops (16 minutes) on Line 2 direct to South Pudong Road Station.
Jiashan Road (嘉善路): Five stops (15 minutes) on Line 9 direct to Shangcheng Road Station.
Parking:
Multiple underground parking options are available in and around the mall.
Shanghai Juicy Burger Fest
March 20–22
Friday 4pm-9pm
Saturday & Sunday 11am–9pm
L+ Mall, Lujiazui, Shanghai
Giddy up, cowboys and cowgirls!
See you next weekend.
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