Pop Land Brings Labubu-Themed Fun to Shanghai

A colorful carnival at No.1 Department Store and the Oriental Pearl Tower is part of Pop Mart's Pop Land campaign in central Shanghai until November 1.

Caption: Pop Land at No.1 Department Store on Nanjing Road.

The Pop Land Shanghai pop-up, the first stop on the national tour, combines the city's two landmarks with Labubu-inspired images in an open-air experience.

Caption: Inside the Pop Land at the No.1 Department Store on Nanjing Road Pedestrian Street.

The No.1 Department Store on Nanjing Road Pedestrian Street is hosting a pop-up carnival with themed cuisine and desserts, interactive games, and limited-edition products.

Visitors can try four interactive games for 30 yuan each.

Caption: A girl plays a game at the Pop Land.

Caption: A foreign boy plays a game at the Pop Land.

Prizes vary. In addition to plush buckets, keychains, and tin badges, LABUBU corn- and shrimp-shaped plush cushions are top rewards.

Visitors with commemorative ticket stubs can enter a capsule-toy draw with a surprise prize in every capsule after playing two games and collecting the appropriate stamps.

Caption: Labubu corn-shaped plush cushions.

The Pop Bakery has dozens of IP-themed desserts and ice creams, like Crybaby sable sandwich cookies, The Monsters 10th-anniversary lollipops, Molly 20th-anniversary dorayaki, and Skullpanda.