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[Fact Check] Tourists Trapped, and Louis Vuitton Boat Sinking

July 30, 2025
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So, there's been some pretty wild things flying around WeChat and Weibo today.

"LV Ship" Submerged? Not Quite.

A viral video made the rounds this morning, claiming that the Louis Vuitton flagship store – often dubbed "The Louis" due to its architectural design – was sinking under stormwater on Nanjing Rd W.

[Fact Check] Tourists Trapped, and Louis Vuitton Boat Sinking

Fake news.

According to Shanghai police and verified by on-the-ground checks from Shanghai Observer, the video is a fabrication. The dramatic clips circulating on social media were digitally altered, confirmed authorities. In reality, no significant flooding occurred in the area, including the intersection of Shimen Rd No.1 and Nanjing Rd W. where the luxury store is located. Here's our latest luxury landmark, doing just fine:

[Fact Check] Tourists Trapped, and Louis Vuitton Boat Sinking

Tourists Trapped on the Bund!

In yet another post claiming that "tons of tourists were trapped on the Bund sightseeing platform today" due to the typhoon.

Let's clear that up: no, they weren't.

The rumor centers on a dramatic video showing crowds of people huddled together on the Bund in the pouring rain, seemingly stranded. And yes, it's real – but it's also three days old.

What actually happened: There was a sudden downpour earlier this week, and a bunch of tourists scrambled to take cover. Someone filmed it, and voilà – instant viral rumor material.

[Fact Check] Tourists Trapped, and Louis Vuitton Boat Sinking
Caption: At least they had their umbrellas!

Today's situation? Totally different. The Bund sightseeing platform is currently closed. Authorities have shut it down temporarily to keep people safe during the typhoon warning. So there are no tourists up there at all – because no one's allowed up there right now.

Here is what The Bund actually looks like today:

[Fact Check] Tourists Trapped, and Louis Vuitton Boat Sinking
[Fact Check] Tourists Trapped, and Louis Vuitton Boat Sinking

Also Closed: A Few Other Major Attractions (actually a lot).

In case you're wondering: it's not just the Bund. Most of the city's scenic attractions are closed. Park enthusiasts, take note: Xuhui, Hongkou, Changning, Yangpu, Fengxian and other districts have also implemented temporary closure measures for district parks and green spaces.

#Xuhui#Wechat#Changning#Hongkou#Yangpu#Fengxian#The Bund#Louis Vuitton#Weibo#Shanghai#Nanjing
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