Lujiazui Coffee Festival debuts specialty session

​The specialty coffee session of the Lujiazui Coffee Festival. [Photo/eastday.com]

The 10th Lujiazui Coffee Festival hosted a three-day event dedicated to quality coffee products, featuring curated offerings from established and emerging coffee brands from both home and abroad.

This specialty coffee session, which lasted from Oct 27 to 29, marked a first in the festival's decade-long history, providing an immersive platform for industry professionals and enthusiasts to explore high-quality coffee products and connect with international brands.

Highlights included China's first major forum themed on coffee culture, an interactive session with star baristas, and a display zone showcasing more than 30 top-tier coffee brands.

​Attendees sample coffee at the specialty coffee session of the Lujiazui Coffee Festival. [Photo/eastday.com]

Attendees engaged with brands such as Japan's Blendkyoto, Denmark's LaCabra, and Thailand's BrewLab.

The forum gathered global experts, including estate owners, growers, world champions, innovators in processing, and leading roasters, to discuss industry advancements such as agricultural innovation, branding strategies, and roasting trends.

A dedicated experience zone allowed participants to fully explore coffee culture through hands-on brewing activities.

Since its inception in 2016, the festival has grown in scale and influence. This year, over 300 coffee brands joined the main event, held just prior to the specialty session.