Head to Nanjing Road for summer fest of fun shopping

Credit: Ti Gong

Caption: A large number of visitors from home and abroad visited Nanjing Road Pedestrian Mall over the weekend.

A summer shopping and entertainment campaign was launched over the weekend on Nanjing Road Pedestrian Mall, known as China's most famous commercial street.

The event aims to draw in international tourists and local consumers with a mix of cultural shows, retail promotions, and tax refund services.

The event, titled "Happy Summer on Nanjing Road," is part of the "Shanghai Summer" international shopping season. It targets the growing number of overseas tourists taking advantage of China's recent visa-free entry policies.

The road will become a summer hot spot for inbound tourism and youth spending with three themed serial events through late August.

Shanghai is pushing to become a more tourist-friendly shopping city. Organizers said the area will be the city's first "inbound-consumer-friendly commercial district," offering more multi-lingual services, cross-border payment support, and faster tax refunds.

Credit: Ti Gong

Caption: A live concert at the Century Plaza on Nanjing Road E. for the Shanghai Summer shopping season.

The Summer Show features four themed parades with IP characters like Pleasant Goat and Capybara, a 60th-anniversary Ultraman exhibit at New World City, and Budweiser's Club World Cup celebration at Century Square.

The Summer Fun events bring music and digital entertainment, including the "Yeah! Shanghai" street concerts, the G-POWER e-sports carnival, and virtual reality games and anime events.

Summer Sales launches cross-brand campaigns, livestreaming, new flagship stores, discounts, and instant tax refund support.

Tourists can now receive instant tax refunds at the newly unveiled central tax refund point on Nanjing Road E. The site at 139 Nanjing Road E. allows visitors to get refunds for purchases made anywhere in Shanghai.