L'Oréal to Look at Beauty From Multiple Perspectives at CIIE

As a dedicated participant in every edition of the China International Import Expo (CIIE) since its inception in 2018, L'Oréal is not only leading the way in new product launches but is also leveraging this opportunity to deepen the public's understanding of beauty.

At this edition of CIIE, L'Oréal presents its strongest lineup of premieres to date, with 25 brands participating, including three new brands making their Asian debut: Dr.G, Miu Miu, and Shu Uemura Art of Hair.

The number of new product launches hit a record high of 26, as did the number of collaborations it reached with local institutions, associations, and start-ups during this year's fair.

As the expo enters its eighth year, Nicolas Hieronimus, chief executive officer of L'Oréal Group, shared his excitement as he visits the fair in person for the first time.

"Just like the number eight, which symbolizes infinite possibilities, enduring success, and good fortune, this event represents the boundless potential we see for the future, together."

"We deeply believe beauty is interwoven with China's history, and beauty also goes hand-in-hand with China's development and its people's aspirations for a better life," he said.

Vincent Boinay, president of L'Oréal North Asia Zone and CEO of L'Oréal China, stated that the CIIE remains an invaluable platform to exchange views on global issues such as economic recovery, tech innovation, and course sustainability.

According to Boinay, the Hongqiao Forum, the flagship event held in parallel with the CIIE opening ceremony, provides certainties with its spirit of openness and collaboration, and it highlights China's firm commitment to high-level opening-up and high-quality development.

"We hope to further unleash beauty's major socio-economic impact together with the whole ecosystem at CIIE," he said.

At this year's CIIE, L'Oréal continues its theme of "beauty," interpreting it from multiple perspectives, including historical culture and socio-economic dimensions.

The Essentiality of Beauty Impact Book was unveiled at L'Oréal's booth, marking the beauty tech giant's first socio-economic impact study on beauty for China. As a globally acclaimed platform for open exchange, the CIIE, which advances international cooperation and mutual cultural learning, offers an ideal stage for this Book's launch.

The Book shows that L'Oréal China supports over 330,000 jobs across the country's value chain and creates 20 additional jobs in other business sectors, an employment multiplier eight times higher than the national average.

The global debut of the Essentiality of Beauty Impact Book in China symbolizes L'Oréal's commitment to sharing its business practices and insights rooted in China with the world, perfectly aligning with this year's CIIE theme: "New Era, Shared Future."

As a gesture of elevating industry value from a "trade fair and marketplace" to a "platform for thought leadership and cultural exchange," L'Oréal chose to launch the Book and reconfirms CIIE's role as a cradle of innovation and ideas.

This move transcends a mere product debut: it embodies L'Oréal's 28 years of practical experience and wisdom cultivated in the Chinese market, setting new benchmarks for industry thought leadership and standards.

Ultimately, L'Oréal aims to draw upon its 28 years of firsthand and frontier experience in promoting beauty across China to develop a tailored methodology that empowers more people to participate in the exploration, creation, and sharing of beauty.

At the CIIE, business entities play a role that goes beyond simply showcasing products. The French company shares its philosophy of embracing and celebrating the diverse forms of beauty found around the globe with the audience and participants. And through this Book, it hopes to help more people discover their own "path to beauty," inspiring them to appreciate beauty in every moment of life.