Chinese Tea Chain Molly Tea Ordered to Pay Louis Vuitton 10.3 Million Yuan Over Floral Logo

July 2, 2026
Share Article:
Chinese Tea Chain Molly Tea Ordered to Pay Louis Vuitton 10.3 Million Yuan Over Floral Logo

Chinese tea chain Molly Tea has said it will appeal after a court in east China ordered it to pay Louis Vuitton more than 10 million yuan (US$1.4 million) in a first-instance ruling for infringing the luxury brand's flower-shaped trademarks.

The Suzhou Intermediate People's Court in Jiangsu Province ruled that Shenzhen Molly Tea Catering Management Co and a drinks shop in Wuzhong Economic Development Zone had infringed the exclusive rights of seven registered floral trademarks owned by Louis Vuitton Malletier.

The court ordered Molly Tea's parent company to stop the infringing acts and pay LV 10 million yuan (US$1.4 million) in economic losses, plus 300,000 yuan in legal expenses. The Wuzhong shop was ordered to bear joint liability within 100,000 yuan.

Molly Tea must also publish statements on its official website, Weibo account, WeChat public account, mini-program, Xiaohongshu account and Douyin homepage to eliminate the impact of the infringement, according to reports.

On July 2, Molly Tea founder Zhang Bocheng told Jiemian News that the company will appeal.

Chinese Tea Chain Molly Tea Ordered to Pay Louis Vuitton 10.3 Million Yuan Over Floral Logo

The dispute centers on flower-shaped designs used by Molly Tea that LV argued were highly similar to its registered floral marks, part of the French luxury house's well-known Monogram pattern.

The ruling comes as Molly Tea, a fast-growing Shenzhen-based tea chain, continues to expand in China and overseas. Its official website says the brand had more than 2,000 stores worldwide as of November 2025.

Editor: Wang Xiang

#Wechat#TikTok#Louis Vuitton#Weibo#Suzhou#Shenzhen
Share Article:

In Case You Missed It...

[Feel Shanghai] Your Ultimate FAQs and City Guide 2026
FEATURED
[HAI GUIDE]
[Feel Shanghai] Your Ultimate FAQs and City Guide 2026
@ Yang JianLineAug 21, 2026
[Current Trends] Five Words Show How the World Is Talking About China Differently
[General]
[Current Trends] Five Words Show How the World Is Talking About China Differently
Viral trends like China Travel and Chinamaxxing reflect a global shift as foreign tourists visit China, embrace local lifestyles, and shop for homegrown designs.
[Current Trends] Five Words Show How the World Is Talking About China Differently
[Current Trends] Five Words Show How the World Is Talking About China Differently
[Current Trends] Five Words Show How the World Is Talking About China Differently
From Green Energy to 'Quiet Luxury': Platinum Forges a New Market in China
[General]
From Green Energy to 'Quiet Luxury': Platinum Forges a New Market in China
Shanghai's luxury market is embracing "quiet luxury," creating new opportunities for platinum as consumers seek quality, craftsmanship and understated design.
Chinese Tea Chain Molly Tea Ordered to Pay Louis Vuitton 10.3 Million Yuan Over Floral Logo