Jingdezhen Opens a New Store in Sea World in Baoshan District

Jingdezhen, located in Jiangxi Province and recognized as China's "porcelain capital," has launched its first study tour-themed experience store. This new venue integrates cultural displays, interactive experiences, and study-travel opportunities.

Situated in the Sea World mall at the Shanghai International Cruise Tourism Resort in Baoshan District, this store is the second official ceramics flagship store from Jingdezhen, following the one at Shanghai Tower. It aims to provide more international tourists with the chance to engage with porcelain culture and the unique "Baoshan style" through the cruise economy.

The Baoshan District Culture and Tourism Bureau and the Jingdezhen City Culture, Radio and Television, and Tourism Bureau have signed a strategic cooperation agreement to collaboratively develop the culture, commerce, sports, and tourism sectors.

This agreement emphasizes resource sharing, complementary strengths, and mutually beneficial cooperation. It marks the beginning of a deeper partnership between Shanghai and Jingdezhen in various areas, including the promotion of ceramic culture, the design of educational tourism routes, cultural and tourism development, and the expansion of business channels.