Jellycat Café opens at Plaza 66 with new popup

Jellycat Café has opened in the heart of Shanghai, offering a playful, dessert-filled escape

The limited-time experience can be enjoyed at the first-floor atrium of Plaza 66 in Jing'an District, with a fourth-floor pop-up running alongside.

Styled as an open dessert workshop, visitors can meet classic Jellycat favorite Bartholomew Bear, now a pastry chef, alongside new friends, as they showcase the art of dessert-making. Cheerful surprises and playful interactions fill the space, creating a joyful, immersive atmosphere.

Whimsical props complement a fresh "menu": Leola Bear clutches a strawberry cake, peach desserts and lattes echo the theme, and teapots and teacups nod to tea culture. The new Bunny features Shanghai's iconic magnolia in its ear pattern, blending local charm with Jellycat's signature aesthetic.

Fans can also experience the beloved interactive "packaging" activity, with a surprise appearance from Chinese actress Yang Mi adding extra excitement.

The pop-up embodies Jellycat's philosophy, "For the joy of it," and deepens the British plush toy brand's connection with Chinese audiences.

If you go:

Opening hours: 10am-10pm (closing date not revealed yet)

Venue: Plaza 66

Address: 1266 Nanjing Road W.

Tip: Reservations open every Monday at noon via Jellycat's WeChat mini program.