Jiading Makes a Case for the Auto Sector at the CIIE

Jiading District featured its world-class automotive industry at its booth at the 8th China International Import Expo from November 5-10.

Shanghai International Automobile City (Group) Co Ltd established an area in the Automotive and Intelligent Mobility Exhibition Zone.

The area, spanning around 300 square meters, featured four distinct functional zones. Through vehicle display, component array, digital screens and interactive experiences, it comprehensively presented the ecological advantages and innovative vitality of Jiading's automotive industry.

At the International Enterprises Exhibition Area, full-size vehicles, exquisite models, core component arrays, multimedia installations and graphic panels were featured to showcase the innovative achievements, cooperation progress and localized practices of multinational enterprises in Jiading.

NIO displayed its new model, the ET9, in this area. The model represents the culmination of NIO's decade-long technological innovation and serves as an intelligent electric executive flagship.

It sets new standards for executive flagship models in terms of design, space, comfort, audio, intelligent systems, autonomous driving, safety, three-electric systems and driving experience, representing a new breakthrough in the global intelligent electric vehicle field.

"NIO has established R&D and production facilities in some 10 locations, including Shanghai, Munich and Abu Dhabi, with products covering users in over 350 cities worldwide," said a person in charge of NIO.

The display was a result of the long-standing cooperative relationship between the enterprise and Jiading, as well as an appreciation for Jiading's significant technological advancements and industrial ecosystem in the new energy vehicle sector.

Within the exhibition area, the Karlmann brand showcased its Zr model. Targeting young users, it integrates a sense of the future and technology co-created by Chinese and Italian design teams.

Equipped with a two-door and five-seat layout, it is the first to apply diamond-cut design language to vehicle development and is highly favored by users with personalized customization needs.

Another exhibit was the P01 intelligent sofa from Arkadia-life. Designed by internationally renowned Italian designer Luciano D'Ambrosio, the product is unique in integrating vehicle development and manufacturing processes, making it a cross-border work of the automotive industry and home art.

It not only achieves the integration of the two categories but also injects the precise functional genes of automobiles into the sofa, expanding the functional boundaries of home products.

A George Patton vehicle was also eye-catching. Its body lines draw inspiration from armored vehicles, with a family-style "Wing of Victory" grille on the front face, paired with matrix LED lights, showing a tough and unique design style.

"We hope that through this exhibition area, people can see the whole picture through a single glimpse and understand Jiading's comprehensive advantages in attracting multinational enterprises to settle in," said a representative from Shanghai International Automobile City (Group).

"Enterprises such as NIO, Karlmann and George Patton continue to place new businesses in Jiading, fully demonstrating Jiading's influence in the global automotive industry. We also look forward to more international enterprises entering Jiading and settling there."

As the main hub for developing smart, connected, new energy vehicles in Shanghai, Jiading wants to create a top-notch automotive industry center and a leading area for advanced self-driving technology, while also supporting both traditional cars and smart new energy vehicles, staying at the forefront of industry change.

The "Jiading Innovation Laboratory" allows people to peek into the future of the automotive ecosystem. The area gathers cutting-edge products from six enterprises in fields such as auto parts, design, AI and medical care, demonstrating Jiading's innovative vitality and experimental capabilities in the field of electrification, intelligence, connectivity and sharing.

Zhi Jing Technology, headquartered in Shanghai International Automobile City, displayed its AI automotive design system. People can sketch car outlines on a drawing tablet, select design styles, and the AI system will call pre-trained models to quickly generate design schemes.

It is a high-tech enterprise focusing on providing full-link AI digital intelligence solutions for the vehicle industry, such as automobiles and rail transit. Its business covers AI-agent development, XR-digital review and verification, and AI digital exhibition hall development, among others.

XR equipment will also be used to build a professional multi-person collaborative review virtual scene. Users can intuitively view the 3D data, structural disassembly and spatial layout details of automotive design schemes in an immersive environment.