RED LAND Brings 160-Plus Game and Anime Franchises to Fuxing Island

RED LAND opens on Shanghai's Fuxing Island on Friday, bringing more than 160 game and anime franchises to a five-day festival with float parades and new after-dark attractions.

Organized by lifestyle platform Xiaohongshu, the event runs through October 6 in Yangpu District. It returns to the island for a second year, using an outdoor setting to turn screen-based worlds into places visitors can explore.

The lineup ranges from Black Myth: Wukong and Honor of Kings to Cyberpunk 2077, The Witcher 3, Marvel and Zootopia. More than 80 booths are planned, roughly double last year's number, Jiefang Daily reported.

A daily parade from 5pm to 5:30pm will bring together an organizer-led procession, eight exhibitor floats and community participants. Organizers say the aim is to give visitors scattered across individual booths a shared experience.

The island's roaming cast will expand to 54 performers playing 27 characters. Among them are seagulls that ask visitors for fries and comic island patrol officers who use loudspeakers to discourage bad behavior.

At 5:30pm, the festival switches to nighttime activities, with special character interactions and performances featuring Chinese-style songs, game and anime music, and orchestral soundtracks.

Exhibitors are also setting up their own activities. Ubisoft has confirmed an Assassin's Creed presence, while Pokemon China will hold the special rounds of its RED LAND trading-card tournament on October 3-5, with matches streamed on its official Xiaohongshu account.

The return comes with practical changes after visitors to last year's summer event complained about dust, heat and long walks to the entrance. Improvements include paved roads, repositioned security checks and food and rest areas, according to Jiefang Daily.

A shuttle service will link the parking area with Fuxing Island's slipway park from 9am to 11pm. Buses are scheduled every 10 minutes, or when full, People.cn reported.

The same report said around 150 Yangpu businesses will offer ticket-linked promotions, extending the event beyond the island to restaurants, shops and other venues.

Visitors should check the RED LAND 2026 event page on Xiaohongshu for current ticket and entry information. Admission is restricted to people aged 14 and over, a condition confirmed in Pokemon China's official event notice.