Bridging Cultures: A Journey Linking China and the Hispanic World

Mexican entrepreneur Alejandra Mendoza 孟丽雅 has built her life and career around connecting the Hispanic and Chinese worlds. After visiting Shanghai in 2012 for a language program, she returned in 2018 to make the city her home. With a background in politics, economics and education, Alejandra now leads projects that promote cultural exchange and empower communities, blending her passion for Chinese language and culture with a strong sense of purpose and leadership.

Could you please introduce yourself before we discuss your company?

I'm Alejandra Mendoza 孟丽雅, a Mexican businesswoman based in Shanghai. My journey toward Asia began two decades ago, when I first got involved in projects connected to the region. Over time, my fascination with China grew deeper. A stroke of luck allowed me to study Chinese in my hometown – and it was love at first stroke (汉字笔画).

Years later, my professional path naturally intertwined with my passion for learning Chinese and understanding Chinese culture. I first visited Shanghai in 2012 for a six-week language course and have been living here since 2018. My professional background spans politics, economics, and language education across both public and private sectors, giving me a broad and multicultural foundation.

Why did you decide to start a cultural consultancy?

It was a natural step in my professional development. I've always worked hard and dedicated my talent and energy to serving my community. Starting my own business became a way to expand that impact, to lead, and to create meaningful value on a larger scale.

What makes Shanghai's business environment so remarkable?

Shanghai is a high-voltage magnet for talent. Its appeal lies in its quality of life and dynamism – it's green, healthy, convenient and technologically advanced. The city is constantly evolving, open to learning, and always creating the future.

What were you trying to bring to the local community?

I have projects with social impact. One is the interview podcast that is done exclusively in Spanish and Chinese, "Encuentros 促西相谈," whose mission is to build a space for respectful dialogue by presenting the remarkable stories of people who have been in the intersection of the Chinese and Hispanic world.

The second project with a high social impact that I have created is the "Association of Hispanic Women in China" (在华西语女性协会), which is the main organization in China that supports Hispanic women's advancement and intercultural knowledge.

The third is "In上海events," a WeChat group showcasing what's happening in the city. It helps small event organizers promote their activities while giving Shanghai residents an easy, engaging way to explore and enjoy urban life.

What are the biggest challenges of setting up a business here? How do you stay motivated?

Compared with other countries, establishing and operating a company in China has been remarkably smooth. I have great trust in the government's clear procedures and deep respect for the professionalism of local officers. The main challenge I face as a foreigner is navigating certain digital barriers – not being able to fully access or use some apps, platforms, and online services.

What was the moment that made you most proud?

Creating a brand that harmoniously blends Spanish and Chinese wisdom – that fusion of two worlds makes me proud every day.

What are you currently working on?

I'm developing accessible learning programs that focus on intercultural leadership, Chinese language acquisition, and a deeper understanding of contemporary China.

Who is the female role model who inspires you?

I admire many women, especially Chinese female leaders, but one who truly resonates with me is Dr Tina Seelig. She's a creative professional who has transitioned across fields while staying true to her values and worldview. She dreams big yet stays grounded, always offering practical, thoughtful solutions – something I deeply relate to.

Do you have any advice for women entrepreneurs?

Develop yourself as an intercultural leader.

Pursue value creation in the broadest sense.

And make sure your mindset is equipped with both entrepreneurial spirit and operational know-how.